A Beginners Guide to Printing

We are in a highly competitive society and we can't wait for the customers come to our door, we have to look for them. That is why we Naruto Cosplay have to achieve an effective marketing campaign with promotional material such as flyers, posters, brochures, catalogues and business cards. Promotional brochures or flyers are an essential part of a business strategy because advertising and merchandising your products are very important in this modern market situation and it will help you to grow your business. It is a perfect way to show your strengths, services and offers to the customers. The printing quality is important in the purchasing decision. Don't forget that brochures and flyers represent your company and they have to make the right impression, otherwise poor quality items will affect your reputation. You have to take the time to find the best possible printing company to handle your projects and make the right choice of size, paper, colour and layout for your brochures. The main areas to consider are:- Time FrameDepending on the type, quality and size of the printing job, products can generally be printed quickly but you should always try to allow 2-4 weeks for delivery. QuantityBefore printing it is important to think about the number of items you require. It is always better to have more than you need but don't print thousands of copies that you will never use. DesignDepending on the target of the product, the design could be serious, elegant, modern or indeed anything you want. Always try to catch the attention of the audience, otherwise for them it is just another brochure to throw away. The design has to be created to show the products, services, offers or events clearly. Selecting SizeThis might seem too obvious to be mentioned, but you'd be surprised at how many designs have inappropriately sized brochures. Incorrect sizing could force the printer to resize the artwork, which can warp your design and negatively influence the impression your brochure makes. It is advisable to use a template in a standard brochure size to make sure your artwork will fit. The standard sizes are usually A1, A2, A3, A4 and A5. Everything depends on what the item promotes and its mission, sometimes you'll need more space and the biggest one is the best, or sometimes the small one Nail Sticker is beautiful. What Kind of PaperChoosing paper is another very important aspect of printing. Picking the right paper can also have a significant effect on the impact of your promotional material. To have a professional appeal, they must be printed on professional paper. The most common paper is a white gloss or matte paper and this is usually the most affordable. However, if you're trying to impress your target market and portray quality the best choice is a heavy weight, coated or glossy paper to achieve a more vibrant upscale look and feel. Just be careful about heavy ink coverage on the fold line because it may crack with a heavier stock paper. Colour or Black and WhiteNowadays colour is the most popular option, and customers often overlook monochrome designs. Research shows that people respond more positively and remember full colour promotional brochures for longer, but if you really need to save money, or want a very simple design, black and white is the solution. Regarding the colour you use, it is advisable to use the corporative colours that represent and identify your company. LayoutLayout and folding of your product is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the "Z" fold (which opens up like an accordion). Everything depends on how extensive the text is or how many images you use. Knowing how your brochure will be folded before you design it is essential to ensure it has the proper flow. After all, you wouldn't want your prospects to open up the first panel and see what is supposed to be the back panel! BindingIf your document has more than one page you have many binding options. The most common are glue, staples or spiral. Staples are probably the easiest way to do it. Glue is also common but has to be well done otherwise you get a bad result that looks cheap. Spiral is the right choice when you have a multipage brochure. FoldersSometimes if you have more than one sheet a folder is perfect. They are easy to keep and looks more formal. Finish or No FinishThere are many different finishes available. These make your documents more aesthetically pleasing, but also helps protect them from water and wear and tear. This bolsters the shelf life of your brochure and increases the likelihood that they will stand out from the competition. Creative ConcernsBefore you design your items, consider how they will be used. If it is part of a business presentation, you might want your printer to drill holes so it will fit into a four-ring binder. If you are including a coupon, you might want easy-tear perforations. Thinking about all these aspects will make your life easier. Proof PositiveIt is always best to get a physical proof to ensure that your printed items will come out exactly as intended. Otherwise, you could end up with several thousand copies that have a colour error, missing elements or a typing error that could be disastrous to your business. You should proof-read your final design several times before having it printed. Once printed, it is too late to fix an error that you didn't spot. Following the guidelines above will help you save time and money - and ensure that your printing is a success. Remember, the better your promotional material looks, the better your company looks to prospects. At Frederick Law Printers we are happy to advise on all aspects of printing and we will be glad to offer you our print services. Call us or visit our website at fredericklaw.co.uk to find out more.